Product Launch Events

Give Journalists And Guests Something To Experience, Not Just Watch

A product launch lives or dies on how memorable it is. Instead of just telling journalists and guests about your new product, we build a treatment experience around it - something they can sit down for, talk about, and post about, while genuinely experiencing what you're launching.

What We Offer

On-brand treatments – Manicures in your product's colour palette, mini facials, or express treatments built around what you're launching.
Pop-up beauty bars – A dedicated space for guests to drop in between meetings or photo calls.
On-site massage stations – A calmer alternative when the product itself isn't beauty-led.
Scalable to your guest list – From a single therapist for an intimate launch to a full team for a larger press turnout.

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Why It Works For Product Launches

Journalists and guests attend a lot of launches. A treatment gives them a reason to stay, a reason to engage with the product directly, and a natural, shareable moment that goes further than a goody bag. It also gives you a controllable brand touchpoint - right down to the nail colour.

Trusted By

We've delivered product launch experiences for Holland & Barrett, Burts Bees, Rituals and Google:

Holland & Barrett, via Pegasus PR – mini manicures (a 15-minute file and polish) for journalists at the product launch.
Burts Bees, via Clorox – 10-minute hand massages using Burt's Bees' new hand cream, letting journalists try the product as part of the treatment.
Rituals, via Trace PR – hand, arm and foot scrubs and massages using Rituals' own products.
Google, via Wonder London – massages and manicures, rolled out across multiple UK locations.

Why Choose Glo For Your Product Launch

Delivering brand experiences UK-wide since 2006
A nationwide network of hundreds of qualified, insured therapists
Flexible, scalable service for single-site or multi-location launches
Treatment styling - nail colours and makeup looks matched to your product or campaign

How It Works

Consultation – We'll discuss your goals, audience, and event vision.
Custom proposal – Receive a tailored plan featuring your ideal mix of treatments and branding.
On-site delivery – Our experienced team manages every detail, allowing you to focus on your guests.
Post-event support – We provide feedback and options for future partnerships or multi-date rollouts.

Frequently Asked Questions

How does a treatment help promote a product launch? It gives journalists and guests a reason to stay, a natural way to engage directly with the product, and a shareable moment - rather than just handing out information about it.

Can treatments be tailored to match our product or branding? Yes, we've built manicures around a launch's colour palette, and hand treatments using the client's own new product (as with Burt's Bees), so the treatment becomes part of the product experience itself.

Do you cover launches outside London? Yes, we deliver UK-wide, including multi-location launches happening in different cities on the same day (as with our work for Google via Wonder London).

How many guests can you accommodate at a launch? It depends on your venue and schedule, but our therapist network scales from a single practitioner to full teams for larger, multi-location launches. Let us know your numbers and we'll size it accordingly.

How far in advance should we book? Product launches often move fast, but the earlier we know your date, the more choice we have over therapists and treatment styles. Get in touch as soon as your date is confirmed.

Want The Full Picture?

Download our Corporate Events brochure for the full range of experiences, past clients, and how we work. Download the brochure →

Let's Make Your Launch Unforgettable

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Glo therapists giving massages and manicures, to Google teams at a wellbeing event