Product Launch Events

Give Journalists And Guests Something To Experience, Not Just Watch

A product launch lives or dies on how memorable it is. Instead of just telling journalists and guests about your new product, we build a treatment experience around it - something they can sit down for, talk about, and post about, while genuinely experiencing what you're launching.

What We Offer

On-brand treatments – Manicures in your product's colour palette, mini facials, or express treatments built around what you're launching.
Pop-up beauty bars – A dedicated space for guests to drop in between meetings or photo calls.
On-site massage stations – A calmer alternative when the product itself isn't beauty-led.
Branded activation zones – Signage, uniforms and styling tailored to your campaign.

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Why It Works For Product Launches

Journalists and guests attend a lot of launches. A treatment gives them a reason to stay, a reason to engage with the product directly, and a natural, shareable moment that goes further than a goody bag. It also gives you a controllable brand touchpoint - right down to the nail colour.

Trusted By

We've delivered product launch experiences for Holland & Barrett, Burts Bees, Rituals and Google:

Holland & Barrett, via Pegasus PR – mini manicures (a 15-minute file and polish) for journalists at the product launch.
Burts Bees, via Clorox – 10-minute hand massages using Burt's Bees' new hand cream, letting journalists try the product as part of the treatment.
Rituals, via Trace PR – hand, arm and foot scrubs and massages using Rituals' own products.
Google, via Wonder London – massages and manicures, rolled out across multiple UK locations.

Why Choose Glo For Your Product Launch

Delivering brand experiences UK-wide since 2006
A nationwide network of hundreds of qualified, insured therapists
Flexible, scalable service for single-site or multi-location launches
Bespoke branding options - signage, uniforms, nail colours, makeup styles matched to your product

How It Works

Consultation – We'll discuss your goals, audience, and event vision.
Custom proposal – Receive a tailored plan featuring your ideal mix of treatments and branding.
On-site delivery – Our experienced team manages every detail, allowing you to focus on your guests.
Post-event support – We provide feedback and options for future partnerships or multi-date rollouts.

Want The Full Picture?

Download our Corporate Events brochure for the full range of experiences, past clients, and how we work. Download the brochure →

Let's Make Your Launch Unforgettable

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Glo therapists giving massages and manicures, to Google teams at a wellbeing event